Customer Relationship Management (CRM) is a technology for handling both the business relationships and connections with clients and future customers. CRM is a mix of market techniques, technologies and processes that help create long-lasting partnerships between businesses and their customers. CRM stores extensive details on the cumulative purchasing history, contact information, and also the purchase of activity trends.
A CRM approach lets you concentrate on your organization’s interaction with actual people—whether clients, service consumers, employees, or suppliers—during your lifecycle, including finding potential customers, winning their companies, and delivering assistance and additional resources throughout your relationship.