Tool that allows you to promote your Business Profile and business website on Google Search and Maps.
Google My Business provides you with the ability to list your business location on Google Maps and local search results. You can display important information about your business, including the opening/closing times, contact details, or a link to your website. This should be and is just and important is Instagram and Facebook social media sites.
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It helps you get a high SEO ranking for a fee to generate more traffic to your website.
Google adword is great for website traffic. It does NOT guarantee an inquiry and is charged per a click on your page, rather than contact details which Facebook does. The great thing about google adwords is that you don’t need SEO optimised as you are essentially paying for SEO ranking, making you on the first page of the search engine’s popular key terms.
Google my business is a great tool similar to Instagram and facebook however many businesses do not optimise this as much as they should! It can contribute to SEO ranking organically, provide insight and trust from feedback referrals from your previous customers if they recommend your service, and also educates prospects on who, what, where, and why by connecting photos, services, and blogs within your google my business account.
Sorry to be upfront, but if you don’t use google my business then who really are you? Are you a trustworthy brand? Are you a professional service? Do you even live or operate in Australia? Google my business provides support in legitimising your business and branding.
Google Adwords on the other hands makes you more competitive and forces prospects to visit your site rather than the big dog accounts which may be optimising their SEO which you may struggle to compete with.
Google is important. Google rules the world, and for this, you want to do it right. Your website, google my business account and other platforms will be viewed more frequently and by the right people, however, your strategy must be on point otherwise you are wasting your time, energy, and money if not done correctly.