Having an optimised Google My Business (GMB) account is key for businesses of all sizes. It allows customers to find you more easily, gives them access to important information about your business, and helps you appear in Google’s local search results. To help you get the most out of GMB, we’ve put together this guide to help you optimise your account, as well as provide a weekly checklist for maintaining it.
One of the first steps in optimising your GMB account is ensuring that all the information about your business is accurate. This includes things like the name of your business, address, phone number, website URL, opening hours and any other relevant information. If any of these details are incorrect or outdated, it can negatively impact how customers view your business and whether they decide to use it. Check all the details regularly – at least once every couple of months – to make sure they are up-to-date.
Another important step is setting up categories for your business. Categories are used by Google to categorise different types of businesses; however, it’s important that you choose categories that accurately describe what you do. For example, if you own a bakery then ‘ bakery’ should be one of the categories associated with your GMB listing. You can also add additional related categories such as ‘ bread shop’ or ‘ pastries’ to help customers find your business more easily.
Photos are also an important part of optimising a GMB account. Photos can give potential customers an immediate visual impression of what it would be like to visit or use your business – something that words on their own cannot always achieve. You should make sure that photos are high quality and current (i.e., don’t upload photos taken 10 years ago!) so visitors have an accurate idea of what they could expect when visiting or using your services/products. Additionally, adding videos is another great way to showcase products/services, show what makes them special and stand out from competitors – which will ultimately increase customer interest in them!
Google reviews play another crucial role when it comes to optimising a GMB account; not only do they influence how users perceive your company but also how prominent it appears in local search results as well as maps listings (they can even affect rankings!). Encourage customers who have had positive experiences with your business to leave reviews on Google; inviting them via email after purchase or service delivery may be effective here! Additionally, don’t forget that responding positively and constructively goes along way when dealing with reviews from unsatisfied customers too!
Finally, ensure that posts on GMB stay up-to-date! Posts can include things like news about new products/services available at the company or upcoming events related to the company – both of which can encourage more people to consider using their services/products due to increased visibility online!
Creating a post for Google My Business is an important step for businesses that want to increase their visibility online. To ensure maximum visibility and success, it is important to keep your posts up-to-date, professional, and informative. Here’s a guide on how to get started with posting in Google My Business.
First, make sure the basic information about your business is correct and up-to-date. This includes name, address, contact details, website, hours of operation, etc. It’s also important to categorize your business correctly so customers can find you more easily in search results.
Next, add high-quality photos and videos that showcase your business’s products and services. This will give potential customers an immediate impression of what it would be like to visit or use your business, creating a more personal connection with them.
Finally, post regular updates about your business’s products and services as well as upcoming events related to the company. Posts can be anything from simple announcements to promotions like discounts or freebies. This keeps customers informed of what’s happening with your business at any given time.
Now let’s look at our weekly checklist:
Check all details on GMB listing (name/location/hours etc.) are correct & up-to-date
Add new photos & videos. We recommend 1-2 posts per week of current up to date offers, testimonials and your services.
Respond promptly & professionally to all customer reviews. Also try and get 2-3 new reviews per week by asking your customers/members to provide feedback!
Post updates about new products & services and new campaigns that you may be running eg; challenges, or new promotional offers that you are utilising via paid advertisement.
Monitor insights (analytics) showing performance & impressions generated. Do more of what is working based on results!
Following these steps will help ensure maximum visibility for businesses online via their GMB accounts – thus giving them better chances at improving their sales figures and overall success rate!
