The Checklist Group

Meet The Team

The people behind this wonderful team who are committed to  everyone's success

LAURA RIDLEY

Founder | Chief Executive Officer

Laura is the founder of The Checklist Group. She is a hands-on manager that oversees all activity, trains and appoints all staff. Often throwing herself into sales at any opportunity.

Obsessed with the hustle and bustle, Laura’s work ethic is enviable, and she is no doubt always focused on attaining the best possible results for her clients as well as maximizing the potential of her team.

Laura has been exposed working in various industries including the entertainment, hospitality, and fitness sector for over 10 years. She holds a business degree in Business Management, and her entrepreneurial, type A personality is reflexed through the quality and results that she brings to each client.

Joel Tomkins

QLD STATE MANAGER | Sales Manager

Joel has been in the service based industry for more than 20 years. Joel is a qualified personal trainer who has been in the fitness industry and worked with some of the largest franchises across Australia to boost lead generation and sales. Joel has experience in not only running a business, where he previously owned a beauty parlour in Victoria, Australia, but also helped various studio owners kickstart their start up gyms in Brisbane QLD, where he currently lives.

Dale Nelson

WA/SA STATE MANAGER | Sales Coach

Dale is our Sales Coach and WA Sales team leader. Dale has been within the fitness industry for many years from being a personal trainer, to launching his own online program to running and owning his own studio in WA. Soon Dale realise that he loved the sales component in his career and went on to assist in the development of sales coaching at The Checklist Group. Dale continues to expand his understanding around sales and the process by getting involved with other industries, including the Finance, Consultant and Practitioner sector.

Erin Looney

NSW/VIC STATE MANAGER | Account Manager

Erin is one of our NSW team leaders who is currently studying Sports Science. She is bubbly competitive and motivated when it comes to assisting with the sales process for The Checklist Group clients. 

Crom Salvatera

Digital Marketing Director

Cromwell from Sydney has a long, effective, and impressive marketing track record spanning across many of the fastest-growing companies in Australia, the United States, New Zealand, and Asia.
Here are some of the brands that Cromwell worked with.
LEGO, Star Wars, Transformers, JB Hi Fi, University of Sydney, Crimson Education, Magic The Gathering, Dungeons & Dragons, Hasbro, Optus, Virgin Mobile, University of Technology Sydney UTS, Institute of Applied Psychology (IAP), 12RNDS, F45, and Good Aikido.
Cromwell loves all things tech, nerdy stuff, art, music, and meditation.

Jackson Chen

ACR265 Process Specialist

Jackson has worked with various industries to assist in the system and process of The Checklist Group Software CRM. He is the go to man to implement, trial and test and train our client on all things CRM. He has a dedicated team who works around the clock to ensure funnels, triggers and the sales process is refined and done to generate great quality results.
Jackson also owns a TRIBE FITNESS studio in Sydney because his passion also lies around fitness.

Hosanna Ferrando

Social Media and Automation Specialist

Hosanna graduated from the Ateneo de Davao University, where she studied entrepreneurship. She specialises in  social media management and content creation. Hosanna handles all of our social media scheduling, blog creation and website design. She also specialist in google my business and SEO optimisation. 

Arabella Simpson

SALES SUPPORT | Member Engagement Coach

Arabella is one of our dedicated sale support members, and also assist in the member engagement process for personal trainers and studios. She is a personal trainer who loves to run around and help people through her calm natured customer service approach.

Olavi Villagonzalo

Graphic and Website Creator

Olavi is our overall support manager. He wears many hats from website Creation, SEO optimisation, Facebook Advertising, CRM Automation and implementation of systems within a business. He works alongside all employees of the checklist group to ensure that projects are completed with the highest quality and standards.