Laura Ridley

Founder | Chief Executive Officer 

Laura is the founder of The Checklist Group. She is a hands-on manager that oversees all activity, trains and appoints all staff. Often throwing herself into sales at any opportunity.

Obsessed with the hustle and bustle, Laura’s work ethic is enviable, and she is no doubt always focused on attaining the best possible results for her clients as well as maximizing the potential of her team.

Laura has been exposed working in various industries including the entertainment, hospitality, and fitness sector for over 10 years. She holds a business degree in Business Management, and her entrepreneurial, type A personality is reflexed through the quality and results that she brings to each client.

Thomas Williams

Team Leader | Sales and Digital Marketing Specialist

Thomas is our in-house sales and digital marketing specialist located in Sydney, NSW. Thomas oversees the operations and systems of the company, as well as working closely with the founder in providing account management to all clients. 

Thomas is originally from England, where he graduated from the University of Sheffield. He is passionate about sales and marketing, and has previously created his own coaching material to help young entrepreneurs like himself get a foot into the business world.

Thomas specialised in industries including automotive, digital agencies, fitness and various small business services.

Joel Tomkins

Sales Manager | Account Manager

Joel has been in the service based industry for more than 20 years.

Joel is a qualified personal trainer who has been in the fitness industry and worked with some of the largest franchises across Australia to boost lead generation and sales. 

Joel has experience in not only running a business, where he previously owned a beauty parlour in Victoria, Australia, but also helped various studio owners kickstart their start up gyms in Brisbane QLD, where he currently lives. 

Aimee Smith

Copyrighter and Brand Specialist | Social Media Expert

Aimee is our strategic superstar straight from the UK. She specialises in content generation, copywriting, and branding. She has lived and worked in marketing in Europe (UK and Spain) as well as Australia. Her experience also comprises across various industries including fitness, FMCG, research, and real estate. Aimee loves all things marketing and fitness related and is keen to start a career in research and undertake her PhD in Marketing in 2021.

Hosanna Ferrando

Social Media Specialist | Business Manager

Hosanna graduated from the University of Davao, where she studied entrepreneurship. She specialises in  social media management and content creation.

Hosanna handles all of our social media scheduling, blog creation and website design. She also specialist in google my business and SEO optimisation. 

Olavi Villagonzalo

Support Manager | Graphic and Website Creator

Olavi is our overall support manager. He wears many hats from website Creation, SEO optimisation, Facebook Advertising, CRM Automation and implementation of systems within a business. He works alongside all employees of the checklist group to ensure that projects are completed with the highest quality and standards.