The Checklist Group
Search Engine Optimization
The practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Lets talk about seo
Search Engine Optimisation is the process of improving your website visibility and traffic to generate more prospects and leads. It is vital for growth and brand development.
what is seo
It is the search engine of the world!
Search Engines such as Google use bots to crawl pages on the web, from site to site, collecting information to put into an index to assist in ranking status and information based on demand.
SEO impacts user experience making it a fundamental part of digital marketing because people conduct millions of searches each year, and your service or product can get missed in the mix of it if SEO is not performed correctly.
SEO is responsible for where you rank on search engine like google, yahoo or bing and it is important to try and achieve being on the first page, and 90% of people don’t click to the second page.
WHO MIGHT USE IT
Everyone and Anyone who owns a business.
Digital marketing is a core operational task which should be performance and updated based on trends. The great thing is, as long as websites are around, SEO will be as well. Did you know that 4.39 Billion internet users use google to search for a website or a service, this is 81% of the population. And guess what… Only 30% of websites majority of websites don’t optimise this digital marketing strategy! Why? well it’s time consuming, costly and results don’t come fast. It is a wait game… but we promise that it is worth it once done! 61% of B2B marketers stated that SEO and organic traffic to the website generates lead more than any other marketing initiative!
why is it important
If you are not doing SEO..Are you even competitive?
The answer is no. SEO is important because it establishes your brand as being professional, important and well competitive! If you are not doing seo you will become forgotten and not even noticed regardless how good your service is. SEO is for those who are ready to take their business to the next level of hustle.
why hire an agency to do your seo
Time. Time. Time
SEO takes weeks, months and is an ongoing process. Sure, you could give it a go… but unfortunately you need to adapt it on an ongoing basis based on trends, pictures and what your competitors are doing. SEO takes research on key words which people search for and implementing the appropriate copy to benefit your ranking. This is a process and not a quick fix, which you most likely don’t have time to dedicate towards.