The TCG Catch Up!
The Checklist Group Official Monthly Newsletter.
HAPPY NEW YEAR! Can you believe that January is nearly already over? I hope everyone had a lovely break over December and kicked off the year with an open mind of what they want to achieve, and their goals for 2022.
This hasn’t been the normal January that we expected – THAT’S FOR SURE! However, we are helping studios come up with new strategies and solutions, to remain competitive and also preparing for the months and days of 2022 when FITNESS will boom and there is no longer COVID 19 interfering with our growth plans.
Firstly, I wanted to say thank you. Thank you for the studios who understand that this is not the norm, and that they stuck by us supporting a small business, while we pour our heart into theirs.
That is the beauty of small businesses, we really do help each other, and this is what sets us apart from other so-called agencies. I hate calling TCG an agency, as we are more of a solution – an extension to your team!
We are in the process of launching our coaching DO IT YOURSELF PROGRAM called the accelerator coaching academy. Heading to www.acceleratorcoaching.academy as well as launching a FREE FACEBOOK TIP GROUP Which we would love for you to join. Head to
https://www.facebook.com/groups/522985298937551 and click join and we will accept!
Keep hustling, don’t give up, and please do reach out to us if you need anything else!
Laura and The TCG Team xx
THIS MONTH
STUDIO WINS AND FEEDBACK
Studio in Caringbah, NSW.
Package: Sales and Marketing, DO IT FOR YOU
Started: Decembr 2021 (2 months)
This is a new studio and a newly branded franchise launching across Australia. We took on their third pre-sale and couldn’t be happier with the results, as we educated, hustled, and sold pre-sale memberships, while competing with bigger brands within the area.
We look forward to seeing what results we can bring them in the next 3 months, with their other studios located in Bondi Junction and Coogee. Watch this space!
THIS MONTH
MARKETING TREND
MARKETING BARRIERS OF JANUARY 2022
Coming out of December, we expected large results heading into the NEW YEAR. We all predicted it. Covid had passed, and we were ready for the biggest 3 months of our lives!
However Covid actually just created new issues, a new barrier, and a new way of forcing studio businesses to adapt. Gym shutting is no longer an issue – YAY! However the issue now is people getting covid, isolating, and the studio now being occupied to run, or members pausing and prospects delaying their start dates as they are either scared of isolation or currently in isolation. Sounds familiar? Yep!
Lead generation has been up and down each week, however, overall has been great lead cost value, costing between $7 – $30 per lead across Australia. Far North Queensland has shown to be difficult with lead generation, while larger cities are producing a similar result. This tells us that demand is still high, however, people just have more obstacles to overcome rather than psychological.
We hope you found the above
information useful!
The above information was in depth as we had a lot to catch up on for 2022! We would love to get some feedback from you on what you would like to see in these newsletters, or what you want us here at THE CHECKLIST GROUP to do more of so we can further improve.
Let us know by sending us an email here!
Also we would greatly appreciate a google review to support us and show other studios how we have helped you…
Want to find out more about our ACCELERATOR COACHING PROGRAM FOR SALES AND MARKETING? Head to www.acceleratorcoaching.academy
Where you will receive:
✅ Access to our Quarterly Webinars.
✅ Access to our 6 Week Sales Game Training Course
✅ Access to our 6 Week Facebook Digital Marketing Coaching Course.
✅ Complete Review and Audit on your Google My Business, Website, and Social Media Page
✅ Seasonal Marketing Plans and Strategy Sessions.
✅ Access to scripts that work, digital copy that brings leads in, and onsite selling techniques that convert.
✅ Member Engagement and Retention Strategy Planning Session.
✅ Quarterly catchup mentoring session One – One – One with Owner Laura Ridley.
➕Access to our exclusive Facebook Group where we discuss marketing and sales trends and tips.
➕Access to our Monthly Newsletter.
Ongoing Cost only $79.99 per week
UNTIL NEXT TIME MANY THANKS!
The Checklist Group
Sales & Marketing Solutions
Shop 1, Lot 46/20
Wyndham Street Alexandria, NSW, 2015 Australia