November 2025

How to Turn Your Black Friday Sale Into an Unforgettable Experience Black Friday is here and while everyone else is focused on slashing prices, the most successful brands know that strategy beats discounting every time. The secret isn’t just in the offer — it’s in the phases of your campaign. Done right, these phases don’t […]

Proud to be part of the team changing how franchising grows in Australia At The Checklist Group, we’ve made it our mission to change that.We’re bridging the gap between marketing, data, and franchise development, so brands can finally make decisions based on strategy, not hope. For too long, the franchise industry has been running on