Andres Saldias

How to Turn Your Black Friday Sale Into an Unforgettable Experience Black Friday is here and while everyone else is focused on slashing prices, the most successful brands know that strategy beats discounting every time. The secret isn’t just in the offer — it’s in the phases of your campaign. Done right, these phases don’t […]

Proud to be part of the team changing how franchising grows in Australia At The Checklist Group, we’ve made it our mission to change that.We’re bridging the gap between marketing, data, and franchise development, so brands can finally make decisions based on strategy, not hope. For too long, the franchise industry has been running on

Marketing That Scales: How to Build a Franchise Brand That Feeds Itself Learn how to create a franchise marketing system that empowers franchisees, builds brand consistency, and drives sustainable growth. Many franchisors struggle with marketing because they try to control everything from head office. The result? Confused franchisees, inconsistent messaging, and missed opportunities. The truth

From Founder to Franchisor: The Mindset Shift Behind Scalable Growth Thinking about turning your business into a franchise? Here’s the key mindset shift every founder needs to make to scale successfully. Not every successful founder automatically becomes a successful franchisor — and that’s okay. Running one location is completely different from managing a network of

How to Take Your Franchise Global (and Set It Up for Success) Thinking of expanding your franchise internationally? Here’s what it really takes — from market fit to local partnerships and scalable systems. Expanding a franchise internationally sounds glamorous: your brand in London, New York, or Tokyo. But the truth is, global growth isn’t just

What Successful Franchisees Do Differently (and How You Can Too) Learn the habits and strategies of top-performing franchisees — and how they build profitable, sustainable businesses within proven franchise systems. Two franchisees. Same brand. Same opportunity. So why does one thrive while the other struggles? After years of working with multiple franchise networks, we’ve noticed

The 3 Biggest Growth Mistakes Franchisors Make and How to Avoid it. Scaling a franchise is exciting, and for many founders, it’s the dream:more locations, bigger brand, bigger revenue. But here’s the uncomfortable truth:🚨 Growth without a solid foundation is often the fastest path to failure. At The Checklist Group, we’ve seen it countless times.

ATTENTION SERVICE-BASED BUSINESSES: Are You Struggling to Generate Qualified Leads and Turn Prospects into Paying Members or Clients? If you’re a service-based business owner, you’ve likely faced the challenge of growing your member base and achieving consistent recurring revenue. It can feel like you’re doing everything right, posting on social media, running ads, and even

Success Tutoring: Revolutionising Education with a Membership Model Success Tutoring stands at the forefront of educational innovation, having pioneered one of the world’s first membership-based tutoring models. This unique approach has quickly gained traction, attracting franchise partners from diverse backgrounds—including business owners, investors, and educators alike. The brand’s mission goes beyond just offering tutoring services;

Flash Sales in Digital Ads: When Fast Doesn’t Mean Effective Flash sales have long been a popular marketing tactic, both in brick-and-mortar stores and online. The idea is simple: offer a limited-time discount to create urgency and encourage immediate purchases. However, when it comes to digital advertising, the effectiveness of flash sales can be more