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The Hidden Cost of Doing Your Own Marketing (and When It’s Time to Bring in Experts) Most founders start by doing everything themselves, including marketing. And to survive the early stage, that makes sense. But eventually, DIY marketing becomes the thing holding you back. Here’s the hidden cost of doing your own marketing and how […]

Your Marketing Isn’t Working Because Your Messaging Isn’t Clear (Here’s How to Fix It) If you’ve ever felt like you’re posting all the time but nothing’s happening… It’s probably not your content. It’s not your platform. It’s not the algorithm. It’s your messaging. Messaging is the bridge between your offer and your audience and if

The 7 Signs Your Service Based Business Is Ready to Scale (And What to Fix Before You Do) Service based businesses grow differently to product based brands. You don’t scale inventory, you scale people, processes, and operations. Which is why so many service businesses grow too quickly, burn out, and collapse.  Here are the 7 signs you’re

The Franchise Growth Gap Why Most Brands Stall at 5–10 Locations (and How to Break Through It) Every franchisor has that “stuck point.” Usually around 5–10 franchisees. It’s the phase where the model works, the brand is gaining traction… and then the growth completely plateaus. At TCG, we see this pattern constantly and the truth

How to know if you’re ready to hire a Marketing Agency A marketing agency is not a magic wand, it’s an accelerator. And accelerators only work when the vehicle is already moving. Here’s how you know you’re ready: 1. You have a clear offer If you’re still changing your offer every month, you’re not ready.

How do you know if you’re ready to franchise? Franchising is exciting but it’s also a huge commitment.  The biggest mistake brands make is franchising too early. Here’s how you know you’re actually ready: 1. Your current location runs without you If your business depends on you being there daily, it’s not franchise ready. A

What goes into a marketing campaign (and why most brands miss half of it) A lot of brands think a marketing campaign is “ads + content.” If only it were that simple. A strong campaign is a build, not a one-off and here’s what actually goes into it: 1. A Clear Goal Every campaign must

Why The Checklist Group is different Most agencies will promise you more leads, more content, or more “brand awareness.” But at The Checklist Group, we don’t start with any of that. We start with the business behind the brand. Because marketing can only work when the foundations are strong: your systems, your offer, your messaging,

How to Turn Your Black Friday Sale Into an Unforgettable Experience Black Friday is here and while everyone else is focused on slashing prices, the most successful brands know that strategy beats discounting every time. The secret isn’t just in the offer — it’s in the phases of your campaign. Done right, these phases don’t

Proud to be part of the team changing how franchising grows in Australia At The Checklist Group, we’ve made it our mission to change that.We’re bridging the gap between marketing, data, and franchise development, so brands can finally make decisions based on strategy, not hope. For too long, the franchise industry has been running on