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The Power of Personality in Franchise Growth “Why Human-Led Brands Win Every Time” Let’s face it: in today’s fast-paced, content-saturated digital world, most franchise brands are blending into the background. Swipe through any social feed and you’ll see the same recycled graphics, the same templated videos, and the same scripted sales language. It’s all so… […]

The Franchise Pre-Sale Playbook : How to Sell Out Before You Even Open Still waiting for opening day to start marketing? If so, you’re already behind — and leaving serious revenue on the table. At TCG, we help franchises flip the script with high-conversion pre-sale campaigns that pack your membership base before the doors open. Whether you’re launching a fitness

Why They Ghosted After Saying Yes: 5 Sales Call Mistakes Service Pros Don’t Realize They’re Making —You’ve had the call. You crushed it. They said all the right things: “This sounds exactly like what we need.” “We’ll definitely be in touch.” “Just need to run it by the team…” Then… silence. No follow-up. No feedback.

The 5 Core Lessons That Help Service-Based Businesses Scale Smarter By Laura – CEO & Founder of The Checklist Group If you’re a service-based business owner ready to scale — this is for you. After working with over 800+ businesses across fitness, allied health, beauty, and other service sectors, I’ve seen first-hand what separates businesses

The 5-Step Checklist to Turn Your Socials into a Sales Machine By The Checklist Group INTRO If you’re posting consistently but not seeing leads, bookings, or sales trust us  you’re not alone. Most service-based businesses are active on social media……  but that doesn’t always mean they’re being strategic. At The Checklist Group, we help service-based

The Membership Model Starter Kit: How to Turn Your Service into Recurring Revenue in 3 Simple Steps By The Checklist Group Tired of chasing new clients every month? Want to create more income stability and scale without burning out? Welcome to your Membership Model Starter Kit, a powerful resource for service based businesses who want

ATTENTION SERVICE-BASED BUSINESSES: Are You Struggling to Generate Qualified Leads and Turn Prospects into Paying Members or Clients? If you’re a service-based business owner, you’ve likely faced the challenge of growing your member base and achieving consistent recurring revenue. It can feel like you’re doing everything right, posting on social media, running ads, and even

Success Tutoring: Revolutionising Education with a Membership Model Success Tutoring stands at the forefront of educational innovation, having pioneered one of the world’s first membership-based tutoring models. This unique approach has quickly gained traction, attracting franchise partners from diverse backgrounds—including business owners, investors, and educators alike. The brand’s mission goes beyond just offering tutoring services;

Maximising Your Ad Spend: Budgeting Tips for Facebook Ads In the ever-evolving world of digital marketing, Facebook ads have proven to be a powerful tool for businesses looking to reach their target audience. But with great power comes great responsibility—particularly when it comes to budgeting. How do you ensure your ad spend is used effectively,

Top 10 Mistakes to Avoid in Your Facebook Advertising Strategy Facebook advertising can be a powerful tool for reaching your target audience, driving traffic, and boosting sales. However, even seasoned marketers can fall into common pitfalls that hinder their campaigns’ effectiveness. To help you navigate the complexities of Facebook advertising, we’ve compiled a list of