The Franchise Pre-Sale Playbook : How to Sell Out Before You Even Open
Still waiting for opening day to start marketing?
If so, you’re already behind — and leaving serious revenue on the table.
At TCG, we help franchises flip the script with high-conversion pre-sale campaigns that pack your membership base before the doors open.
Whether you’re launching a fitness studio, salon, wellness brand, or any service-based business, our proven system generates buzz, builds demand, and closes sales — before the ribbon is even cut.
The 3-Phase Pre-Sale System That Sells Out Launches
This is the exact framework we’ve used to help dozens of franchises launch strong and stay full.
This is the exact framework we’ve used to help dozens of franchises launch strong and stay full.
1. BUZZ PHASE (8–12 Weeks Out): Spark Curiosity
Before you sell anything, you need attention. This phase is all about visibility, list building, and anticipation.
What we do:
- Run local geo-targeted lead-gen ads
- Launch a high-converting early-access landing page
- Share teaser content on social (countdowns, behind-the-scenes)
- Start building community buzz and interest
Why it works: People want to be part of what’s coming. Creating curiosity builds your waitlist — and your momentum.
2. CONVERT LAUNCH PHASE (6–8 Weeks Out): Make the Offer
Now it’s time to turn attention into action.
This phase is about launching your founding member offer and pushing hard on conversion.
We drive action with:
- User-generated content (UGC) and testimonials
- Founding member promos with limited availability
- Paid ad campaigns + smart retargeting
- Email/SMS sequences that keep leads warm and ready
Why it works: Urgency + social proof = sales.
This is where you start to fill your classes, calendar, or client list.
3. CLOSE PHASE (Final 4 Weeks to 1 Week Out): Lock It In
This is the home stretch.
Fit-outs are nearly done. Staff are onboarding.
But leads need a final nudge.
Here’s how we close the loop:
- Automated email and text follow-ups
- Booking calls, consults, or classes
- Franchisee sales scripts that convert
- Re-engaging cold leads before launch
Why it works: Most leads don’t convert on the first touch.
Follow-up turns “maybe later” into “I’m in .”✅ Real Results from Real Franchises
We’ve helped brands:
- Generate 100+ qualified local leads before launch
- Sell out founding memberships before Day 1
- Open with momentum and community hype
Whether you’re opening your first location or scaling your 15th, this system ensures you don’t waste a single day — or dollar.
Want to Launch Like a Pro?
We’ll send you the exact Franchise Pre-Sale Blueprint that’s helped brands open strong and stay full.
👉 DM us “PRESALE” and get the system delivered straight to your inbox.
Don’t wait until launch day to start selling — the countdown starts now.
TCG — Helping Franchises Launch Full. Stay Full.