The Franchise Pre-Sale Playbook : How to Sell Out Before You Even Open

Still waiting for opening day to start marketing?

If so, you’re already behind — and leaving serious revenue on the table.

At TCG, we help franchises flip the script with high-conversion pre-sale campaigns that pack your membership base before the doors open.

Whether you’re launching a fitness studio, salon, wellness brand, or any service-based business, our proven system generates buzz, builds demand, and closes sales — before the ribbon is even cut.

The 3-Phase Pre-Sale System That Sells Out Launches

This is the exact framework we’ve used to help dozens of franchises launch strong and stay full.

1. BUZZ PHASE (8–12 Weeks Out): Spark Curiosity

Before you sell anything, you need attention. This phase is all about visibility, list building, and anticipation.

What we do:

Run local geo-targeted lead-gen ads
Launch a high-converting early-access landing page
Share teaser content on social (countdowns, behind-the-scenes)
Start building community buzz and interest

Why it works: People want to be part of what’s coming. Creating curiosity builds your waitlist — and your momentum.

2. CONVERT LAUNCH PHASE (6–8 Weeks Out): Make the Offer

Now it’s time to turn attention into action.

This phase is about launching your founding member offer and pushing hard on conversion.

We drive action with:

User-generated content (UGC) and testimonials
Founding member promos with limited availability
Paid ad campaigns + smart retargeting
Email/SMS sequences that keep leads warm and ready

Why it works: Urgency + social proof = sales.

This is where you start to fill your classes, calendar, or client list.

3. CLOSE PHASE (Final 4 Weeks to 1 Week Out): Lock It In

This is the home stretch.

Fit-outs are nearly done. Staff are onboarding.

But leads need a final nudge.

Here’s how we close the loop:

Automated email and text follow-ups
Booking calls, consults, or classes
Franchisee sales scripts that convert
Re-engaging cold leads before launch

Why it works: Most leads don’t convert on the first touch.

Follow-up turns “maybe later” into “I’m in .”✅ Real Results from Real Franchises

We’ve helped brands:

Generate 100+ qualified local leads before launch
Sell out founding memberships before Day 1
Open with momentum and community hype

Whether you’re opening your first location or scaling your 15th, this system ensures you don’t waste a single day — or dollar.

Want to Launch Like a Pro?

We’ll send you the exact Franchise Pre-Sale Blueprint that’s helped brands open strong and stay full.

👉 DM us “PRESALE” and get the system delivered straight to your inbox.

Don’t wait until launch day to start selling — the countdown starts now.

TCG — Helping Franchises Launch Full. Stay Full.